Ecommerce: 15 Useful Tools to Sell More

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Learn the essential features to increase the competitiveness of your ecommerce.

According to research Ecommerce Profile Brazilian 2018 revealed that there are 675 thousand sites dedicated to ecommerce in the country. In the face of such a competitive environment, it is important to use all available resources to ensure best performance of your business.

With that in mind, we have selected 20 tools that every ecommerce manager needs to know about. From data analysis to window dressing customization, these features were developed to optimize shop and increase sales volume. Know more!

Key Tools for eCommerce

1. Google Analytics Enchanced Ecommerce

The Google Analytics tool is focused on analyzing information from virtual stores. With it you can check, for example, how many products a potential customer views and which ones they add or remove from your shopping cart. This feature can provide insights about the acceptance and rejection of certain items, streamlining the strategic decision making for the business.

2. Tiny ERP

ERP software, or Enterprise Resource Planning, was developed with a focus on ecommerce and has more than 4 thousand customers of all sizes. The tool centralizes all administrative operations of your business in a single space, optimizing procedures and ensuring integration between areas.

With it, you can control cash flow, manage inventory, manage billing, manage accounts payable and receivable, and even manage customer service.

In addition to Tiny, ecommerce management solutions like Bling and Blue Account are also highly sought after by entrepreneurs in the industry, because they are easy to use and cost effective.

3. JivoChat

The application is a great facilitator of customer service for ecommerce, since it allows you to respond to criticisms, suggestions, complaints and doubts of users of your online store.

The tool has options for service via Chat Online e Facebook Messenger and it has features as a file of previous conversations, perfect so that an attendant can understand conversations initiated with another collaborator.

4. Best Shipping

Free, the tool is an alternative for those who wish to work with other shipping options besides the Post Office. With the software, you can compare prices and terms of different modes of transport and service providers to choose the one that is most convenient for your business.

The application also offers facilities such as follow-up of shipping and does not charge monthly: payment is made only when you use the service.

5. GSuit

The goal of the Google platform is to provide corporate emails, a key measure for ecommerce to gain credibility in communicating with customers, partners and suppliers. With twice the storage capacity in the cloud than Gmail, the service still supports 24 hours via phone and email.

6. Pluga

Using services that facilitate sales in ecommerce can end up becoming an inconvenience if you can not work with all of them. This is the goal of Pluga, a tool that performs the integration of software and applications that facilitate your day to day, gathering all of them in a single space, optimizing the accomplishment of the procedures.

7. Juno

Solution for issuance of charges and receipt of payments by bank and credit card bills. The software has client management tools and bill payment inside the platform. The advantage of this feature is that there is no bureaucracy, no monthly fee.

8. Right price

You are now starting your ecommerce and have many questions about the price formation? The tool helps you price your products taking into account the desired profit margin. In addition, it monitors financial metrics and assists in creating promotions.

9. SmartHint

One of the best ecommerce tools on the market, SmartHint creates custom recommendations and retention of clients with the use of artificial intelligence. The feature organizes the virtual showcase of your store according to the profile of each user, offering suggestions in line with your preferences and increasing sales.

In addition, the tool also explores the trigger of urgency in the purchase, with use of retention pop-ups product pages and cart abandonment, which increases the chances of conversion.

The tool is used by more than 10.000 ecommerces in Latin America, the United States and Europe, including world-renowned companies such as Diesel and New Balance. It is estimated that the use of SmartHint resources will increase sales by an average of 30%, which makes it an excellent differential for your online store.

10 PayPal

One of the most widely used payment features in the world, PayPal works with multiple credit card banners and has a system that makes it easy to manage recurring purchases. In addition, the brand adds credibility to your site, since the system is recognized as safe and efficient among users accustomed to virtual shopping.

11. Agendor

The customer service management system assists in the control of the commercial area of your ecommerce. With the tool, you can create and track customer and negotiation history and also manage the procedures related to the area.

12. Movidesk

The platform brings together Help Desk e Service Desk on a single platform. Thus, it is possible to manage a large number of calls, organize the information collected and prioritize the service. The feature enables real-time chat configuration and the development of a knowledge base for consumers' frequently asked questions.


The software aims to facilitate the management, issuance and dispatch of invoices for your customers. With the tool, you can automate this stage of the sales process, optimizing the workflow and freeing your employees to perform other tasks.

14. Hotjar

The tool aims to provide owners and managers of ecommerce insights about the behavior of users on your platform. Through a heat map, you can find out where customers and potential customers more - and less - click and even how they move the mouse.

15 Salesforce

The solution of customer relationship management is one of the best known in the world for its versatility and features. With the tool, your e-commerce business team can manage large-scale information, track interactions with users, and after sales.

These are just a few of the features that can increase the competitiveness of your ecommerce and help you to sell more.

Now that you know some essential ecommerce tools to sell more, take the time to discover which products have the greatest growth potential in 2019!

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