6 tips for improving photos for e-commerce

Have you stopped to think that the whole world can see the photos of your e-commerce?

That's right, however much your store does not yet have the number of hits you expect, it has the potential to be known around the world simply by being on the internet.

But to increase the visibility of the virtual store, some criteria need to be aligned with the standards needed for a good ranking and gain prominence among the many options that are available on the network.

Long before the Internet existed, the products were already part of the sales strategy, through store windows, showcases, catalogs or any other way that offers the opportunity for the customer to see the product before buying. Of course, it would not be different in e-commerce, so optimizing the images there is indispensable.

In this scenario, the images are responsible for much of the sales, so the products need to be attractive and draw attention, since the real purpose is to seduce the customer so that he wants to acquire the merchandise.

What are the good photo tips for e-commerce?

1) Use light backgrounds

The advantage of using light colors as the background of the photos for e-commerce, is to facilitate the visualization and highlight the details of the product. This is a method used to have the greatest focus on the commodity and not on other details.

If the product is white, you can also use white background, but be careful not to lose depth, but if you prefer to use another color, choose neutral colors, gray is a great option.

2) Color fidelity

No one wants to choose a product and get something different than what was seen at the time of purchase, right?

So be very careful and be faithful in the colors of the product images, make sure the colors are close to the actual product.

3) Image quality

Always use images with good resolution, especially if your store has the option of zooming. Create a quality standard to follow in all the photos, be sure to invest in this criterion, because the images are great responsible for making the consumer want to buy the product.

Keep the quality of the photos, but be careful with the size of the image in high resolution, they can be very large and increase the page load time, which can negatively interfere with the consumer experience and rankings of your store. A good tip is to look for tools that reduce image size without losing quality.

4) View the details

Ensure that the consumer can observe the details of the image, especially if the products have many peculiarities and minutiae. It is also recommended to create a pattern and always use the same angle of images (horizontal or vertical).

If your platform does not offer the zoom option, you can search for tools and install this feature in your store so customers can analyze some details such as the texture of the product, for example.   

5) Don't put too many effects

Everyone wants to see wonderful photos, such as magazine covers or social networks, but generally these productions have an excess of filters, effects, overlays and collages and sometimes end up losing the truth, but this is not the intention of your virtual store, correct ?

In e-commerce the idea is not this one. Offer quality and attention-grabbing images that are close to the reality of the product, so the customer does not have unwanted surprises when receiving the order.

6) Create a photo identity for e-commerce

Each store has its visual identity and some details that make it recognized by customers. Besides the photos, the windows can help create this pattern for your online store.

For example, Kipling different from the windows of the Diesel, when analyzing them, you can see some features that are standard on the images, as shown below:

photos for e-commerce

photos for e-commerce

The windows are also essential to attract the attention of the customer, especially when they are Custom and act as a virtual seller offering the best purchasing options based on consumer preferences.

In addition to all the care with the photos, pay attention to the product description, never fail to inform the available colors, size, material used, weight, functions, voltage, that is, all information that is additional to the picture of the items, these data is important for the customer to know the merchandise better.

Always remember that the shop window is the primary means of drawing consumers' attention and getting them to finish a purchase, so pay attention to things that just seem like details but make all the difference in the layout and conversion of the customer, as is the case with photos.


Rodrigo Schiavini

Rodrigo Schiavini

Founder and business director of SmartHint, he is also regional director Paraná of ​​ABComm, with more than 10 years of experience in electronic commerce for major brands in the most varied segments.
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