Investing in SEO for e-commerce it is essential for those who want increase sales in electronic commerce. In this sense, efforts to good positioning between search results in Google and other search engines are a smart way to use company resources.
A search done by Conversion revealed that 33,59% of respondents prefer to click on organic search results. The number of users who prefers the ads is 18,97%. These data reinforce the importance of including SEO Strategies in business management.
Here's how to explore SEO for e-commerce in favor of your online store. Keep reading!
SEO for e-commerce: tips and techniques for good performance
Some techniques and good practices contribute to better online store performance in organic searches. Get to know the main ones and see how to apply each of them in your business!
Search by keywords
The first step to running a good SEO strategy for e-commerce is to make a in-depth keyword study. You need to identify which terms work to advertise your products or services on the internet.
There are several tools that can help with this process. One of them is the Ubersuggest, which shows the search volume of a particular word, as well as its competitiveness, or difficulty in ranking, in addition to its average cost per click.
In addition, this tool also offers alternative keywords, for variation in content.
Embed keywords on your site
Once you have chosen the best terms, they need to be incorporated into various areas of the site. To do this, include the keywords in the description of products, titles and subtitles, URLs, meta titles, Tags of the images etc.
A good tip is to rename the product photos with your respective keyword. This way, there is more chances of the page being well ranked by the search engines.
It is important to note that not including keywords properly in these fields decreases the chances of good ranking of the site.
Explore Content Marketing
In order to diversify the use of your keywords and to have more pages to link your products, you should invest in content marketing. For this, it is necessary to have a blog to address issues relevant to the person, in order to attract new visitors who may become consumers.
Let's use the example of a virtual store of natural products. In that case, a blog with guidelines on healthy eating, quality of life, health, and disease prevention would be a good way to use content marketing in SEO strategy for e-commerce.
One of the advantages of content marketing is that the online store is found not only by searching for the products it sells, but also by subjects related to your area of expertise, providing a first consumer contact with the brand.
Build a website with good usability
Google, like other search engines, quality of search results, privileging the display of sites that offer good usability.
According to one post on Google's own blog, since March of 2018, the search engine gives priority to display responsive sites among the first search results, for example.
Responsive sites are those that can be accessed through any device, adapting its features and visualization to the size of the screen. In such a way, the user who accesses the virtual store through these mobile devices you will have as good an experience as anyone accessing your computer.
Practice link building
Link building it is the practice of incorporate or receive links to your online store and blog in others relevant sites in the, through a content marketing strategy. This practice makes search engines, such as Google, evaluate their content as more relevant.
Let's go back to the e-commerce example of natural products. When identifying a blog about organic food, with lots of hits, it is a good idea to contact the channel and evaluate the possibilities of partnership for link building.
Take care of loading speed
It is imperative that the virtual store has good loading speed. As we've explained, Google and other search engines only indicate pages that provide user-friendly experiences. Therefore, a page slow or hangs at all times will not perform well in SEO for e-commerce.
To ensure that the loading speed of the online store is adequate, it is necessary to assess whether the hosting plan contractor is the most suitable.
For e-commerce, have a dedicated server is often more interesting than using a shared server.
Keep your site up to date
When the site is updated frequently, it gains relevance for search engines, which perceive this channel as a source that offers new content to users. This makes the site gain an advantage for organic rankings.
Even without including new products in the store, you can update the site by modifying other information, such as changing banners, modifying descriptions and creating pages with promotions, among other actions.
Remember: SEO is a continuous process
These are some of the Good habits to explore the best possibilities in SEO for e-commerce, but in SEO a "recipe" that works today may not work tomorrow, because it is a continuous process that often changes.
So, anyone who wants to develop a good SEO strategy for e-commerce needs to keep up with the latest trends and trends in the market.
Now that you know how to get right in SEO for e-commerce and leverage your organic result, know 10 motives that can make your online store not performing well.