According to one ABComm's estimate, Brazilian Association of Electronic Commerce, the virtual commerce should reach R $ 79,9 billion in sales volume this year. Given this scenario, choose the ecommerce platform ideal for your business is key not to lose public to the competition.
Choosing the right ecommerce platform can make all the difference not only with regard to sales amount, but also on the customer experience and, ultimately, to the credibility of its brand in the market. With that in mind, we have set some key points of attention so that you do not make a mistake in your choice. Follow the reading!
3 Tips for Choosing the Best Ecommerce Platform for Your Business
1. Analyze the tool from the user's perspective
It is not uncommon that when choosing the ideal ecommerce platform for the shop, the entrepreneur focuses on functionalities that facilitate your day to day and end up leaving aside the most important: the experience of the client.
So the first tip when choosing the most appropriate ecommerce platform for your business is to analyze it from the user's perspective. O page load is fast? The site is easy to navigate and has a layout clean and personalized? O photo viewing system Is it efficient and allows the consumer to expand products?
Also, be sure to check if the platform you are considering payment options and if there is logistics integration, with the Post Office or with the carrier used by your business.
Finally, make sure the carrinho de compras is efficient and without vanishing points. All of these careers are critical to delivering a complete shopping experience to users and increasing their chances of close sales.
2. Make sure it is SEO Friendly
Once the user's needs are met, the time has come to verify that the ecommerce platform meets the demands of your business, especially with regard to SEO strategies.
When that does not happen, chances are your page will appear well positioned on search engines like Google decreases, which means less hits and therefore less sales. Therefore, make sure that the chosen platform allows:
Changing page titles;
Realization of redirects;
Integration with Google Analytics;
Edition of meta descriptions;
Creating friendly URLs;
Inclusion of tag canonicals.
3. Think about the particulars of your business
Although the opinion of other entrepreneurs who already use the ecommerce platform can help in their evaluation, it is also necessary to take into account the specific needs of your business when making the choice.
Some businesses, such as the fashion segment, with the sale of clothing and footwear, need a solution that allows the inclusion of the same product with characteristics - such as color and numbering - varied.
Others, such as those associated with the sale of mobile phone accessories or computers, for example, require that the same item - as a protective cover - can be registered multiple times, for each model or brand of cell phone.
In the same way, it is important to seek a suitable solution to the size of your business. Even if the perspective is to expand operations, it does not make sense to start an online store betting on a platform with features that you will not use, which end up generating a higher investment than necessary.
This does not mean, however, that it is best to bet on a lower-value solution, but rather to look for the one that offers the best cost-benefit for your needs.
Remember: when choosing the ideal ecommerce platform for your store it is important to take into consideration your adaptability to SEO strategies, the alignment with the particularities of your business and, especially, the facilities that it can offer the user, since this will be decisive in the success of your sales!
Now that you know how to choose the ideal ecommerce platform for your online store, take the time to discover What are the 10 products with the greatest growth potential in 2019?!