Technologies for e-commerce: 15 resources your online store needs

The use of e-commerce technologies helps to increase sales performance in the virtual store, through automation, streamlining and optimization of processes, customization, among other things. Check out in this post the features that your virtual store needs to have!


 

Increasingly advanced, technologies for e-commerce have resources capable of streamlining processes, personalizing the shopping experience, improve customer service and, in this way, increase the volume of sales.

Therefore, knowing the latest trends and investing in tools that make use of artificial intelligence and other state-of-the-art technologies is a basic premise for the virtual store not to lose market share and stand out in the future.

With that in mind, we have listed some technology resources for e-commerce that every online store manager needs to know to ensure the competitiveness of the business. 

Happy reading!

Innovations and new technologies for e-commerce

Innovations and new technologies for e-commerce are essential in this very competitive sector, which is gaining new competitors and new ways of dealing with retail every day.

In addition, the e-commerce business model itself already has a major challenge, which is to coexist with physical commerce. It does not mean being better or ending traditional retail, but rather proposing alternatives so that the The online experience is as positive as the physical experience — although totally different.

That's why it's so important that e-commerce managers are aware of everything that is new and, as far as possible, put these new technologies to work in their business.

What are the new technologies for e-commerce?

There is an immense amount of technologies for e-commerce and, practically all the time, new solutions for the sector appear. But below we list 15 of the main technological innovations for e-commerce. Check out. 

1) ERP for e-commerce

2) Omnichannel platform

3) Chatbots

4) Recommendation systems

5) Smart Search

6) Retention pop-ups

7) Pricing Tools

8) Social media monitoring

9) Indicator analysis tools

10) Payment Integration Systems

11) Blockchains

12) Remarketing

13) Augmented reality

14) Bigdata

15) Cloud computing

1) ERP for e-commerce

Um ERP for e-commerce is a software capable of managing all areas of your virtual store, such as invoice issuance, finance and inventory control, for example. This technology can bring several benefits to your digital business, because in addition to automating and optimizing tasks, it also generates reports that can help you in decision making. Therefore, it is certainly an indispensable technology for any e-commerce. 

2) Omnichannel platform

When it comes to technology for e-commerce, the use of omnichannel platforms it's a trend to increase profitability and stay ahead of the competition.

With this feature, it is possible integrate sales and communication channels of the company, such as virtual and physical stores, applications and social networks, to carry out a single effort to attract, serve and retain customers.

In this way, the information about the target audience obtained in each of these channels can be used throughout the strategy, improving the shopping experience of the consumer and ensuring a more dynamic service.

In addition, as we mentioned earlier, it is necessary to ensure an online experience as positive as the physical one and that also means give freedom to the consumer choose how you want to buy from your brand — without differentiating the physical store from the online store. 

This also gives more purchase possibilities and increases the chances of conversion, as the customer can buy online and pick up in the physical store, without having to pay for shipping, for example. Or, you can go to the physical store, choose the product and receive it in the comfort of home. 

3) Chatbots

Chatbots are robots that interact with humans via online chat and are undoubtedly one of the top technologies for e-commerce today. Using this feature ensures 24/7 customer service through a fully automated communication with resources of artificial intelligence.

In addition to streamlining operations, they can act in the customer retention, when the sales team is not available, or even answering simpler questions. Thus, employees can focus on handling cases that require special attention. This optimizes the work of the team and the company as a whole.

Another interesting feature of chatbots is that they can analyze interactions with users, identifying and ranking the relevance of each consumer and even predicting behaviors and solutions.

4) Recommendation systems

O recommendation system is one of the most effective e-commerce technology resources in attraction, conversion e customer retention. It uses data analysis to compose a smart virtual showcase com product suggestions, facilitating the purchase journey and increasing conversion rates. These windows can be customized or not for each customer, depending on the objectives of each virtual store.

The recommendation systems with artificial intelligence are even more effective. With them, the windows work in a way autonomous and are even more personalized for each customer. Because the AI ​​performs real-time analysis of both user behavior and window performance.

Thus, it identifies which ones are converting the most to that customer profile and also which is the best position within the site. With this, the AI ​​assembles the windows and positions them automatically, without the need for manual work.

Highly effective, this technology is available to online stores of all sizes. It is already a reality in the most respected e-commerce in the world, such as Amazon and eBay. And in Brazil, it is also used by major brands, such as Diesel, Lojas Zema, Kipling, Lego, among others.

The use of this feature raises the shopping experience inside the virtual store and can generate a 30% average increase in sales.

5) Smart Search

A smart search it is currently one of the main technologies for e-commerce, as it optimizes searches within the virtual store. This is extremely important as 60% of online sales come from the search field. Also, it's no use having the product the customer is looking for if you can't show the right results quickly.

An intelligent search uses artificial intelligence and has the following characteristics: high speed; phonetic similarity; color search 100% automated; behavioral search customized for each customer; voice searchimage search.

Counting on this technology is ensuring that your customer will find what they are looking for and have an excellent shopping experience, increasing conversions and influencing the Customer Loyalty.

Learn more about e-commerce shopping and personalization experience!

6) Retention pop-ups

Os retention pop-ups aim generate urgency for the consumer at specific stages of the purchase journey — such as on product pages, or in cart abandonment situations —, seeking to generate customer interaction.

By offering information that can reverse the decision, such as exclusive discounts, for example, the focus is prevent site leakage, decreasing the bounce rate. And this, consequently, ends up also influencing the sales conversion rate.

7) Pricing Tools

In competitive markets, quickly adjusting prices to align them with those practiced by the competition can also make all the difference in the rates of conversion. With pricing tools, you can compare prices in real time of its products and those of its competitors, as well as the stock availability and shipping conditions offered by them.

In possession of this information, it is possible to make manual changes to the sales values ​​or, more commonly, configure the virtual store so that prices are automatically changed based on this movement of the competition. This guarantees the competitiveness in markets with a large number of operators.

8) Monitoring of social networks

O social media monitoring allows you to have a more effective control of your brand image in the market, allowing quick actions in crisis situations and increasing interaction with consumers and brand lovers. This facilitates retention and brings positive effects to the credibility of your business.

This technology allows, for example, you to easily find mentions of your company on social networks and interact with users in an agile and organized way.

9) Indicator analysis tools

There is no way to improve the performance of your sales channels without a deep understanding of your target audience's behavior. Therefore, tools for analysis of indicators focused on digital commerce can offer powerful insights by gathering data not only about the hearing on your website, as well as on your navigation patterns.

Completely comprehensive, these reports provide highly technical analysis in an intuitive way. In this way, they allow you to identify consumer habits and preferences, as well as recognize pages and products that suffer the greatest rejection, guiding decision making based on real data.

Two excellent tools for audience analysis and navigation are the Google Analytics and the Hotjarrespectively.

10) Payment Integration Systems

In addition to good prices, the ease of payment is one of the factors that most encourage consumers to make a purchase decision. Therefore, offering several options for financial transactions is essential for virtual stores that do not want to lose competitiveness.

In this scenario, a integrated payment system, which allows you to offer the most varied forms of payment without reducing your profitability, may be one of the missing technologies to increase the performance of your virtual store.

11) Blockchains

A kind of decentralized database containing the transactions or interactions carried out between the parties involved, the blockchain, or data chaining, is another important resource for e-commerce companies that want to guarantee the security of their operations.

this technology decreases the chances of hacker attacks as it distributes information into record blocks that are linked together, creating a permanent, tamper-proof database. 

Another difference is that this type of bank is not controlled by just a few authorities or bodies — as is traditionally the case — but by the participants in the operations themselves, and no changes can be made without the consent of the majority.

This trend touches on a fundamental point for anyone dealing with online retail: data security. This is because e-commerce requires the handling of sensitive information, such as personal data, document and credit card numbers, which require more and more care. 

12) Remarketing

O remarketing is a very useful technology resource and increasingly used to close sales with leads who have already visited your online store, but for some reason have not completed the purchase.

With this mechanism, it is possible to attract ou recover consumers, across Sponsored ads of items that they have already viewed while doing other product searches or simply browsing the internet.

This type of strategy is done by collecting data through cookies. Thus, it is possible to identify consumer interactions to impact them in the most assertive way. The feature is available on major paid media channels such as Google Ads, Facebook Ads e Instagram Ads.

13) Augmented reality

Another technology for e-commerce that is increasingly on the rise is Augmented Reality, since with it it is possible to provide the consumer with the physical experience without leaving the online. 

Access to this technology and a smartphone in hand is enough for the consumer to be able to visualize how they would look dressed in a particular blouse or if a sofa would look cool in the living room.

This feature also makes it possible to better examine products and their details, even without being physically close to them.

Many virtual stores are already adhering to this technology with tools such as R2U, augmented reality solution for e-commerce.

14) Bigdata

As the name suggests, the technology big data allows dealing with a huge amount of data. This is increasingly necessary in the online universe, as we have more and more data and information available every day, but which are no longer possible to be processed by ordinary computers.

Big data, on the other hand, goes in the opposite direction: the greater the volume of data, the more efficient it becomes in connecting all information to each other.

For e-commerce this is very valuable, as each data and each consumer interaction helps to understand the buying journey and enables the creation of more assertive strategies.  

15) Cloud computing 

A cloud computing, or cloud computing, is a network of connected remote servers that work as a single ecosystem, without leasing physical machines. The key point of this feature is that it allows you to create instances of virtual machines with higher speed and capacity and lower cost, enabling scalability.

Therefore, this technology is already used by more modern product recommendation systems, such as SmartHint, and that is why they are able to have a highest performance and a more affordable cost.

But cloud computing is also used in many other systems, such as the aforementioned ERP for e-commerce. The trend of cloud ERPs has grown a lot, since, in addition to high performance and cost-effectiveness, this technology also makes it possible to keep essential e-commerce services always available. 

For more essential e-commerce tips, download this free e-book with 17 strategies to sell more!

Conclusion

Have you seen how many technologies are available for e-commerce to work efficiently and offer an increasingly better and more complete experience for consumers? In addition to the ones listed here, there are many others. That's why the most recommended thing is that you always be aware of news and trends.

After all, we can see that the use of cutting-edge technological resources combined with efficient management are fundamental factors for the good performance of your virtual store. So start investing in these trends to boost your results!

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Rodrigo Schiavini

Rodrigo Schiavini

Founder and business director of SmartHint, he is also regional director Paraná of ​​ABComm, with more than 10 years of experience in electronic commerce for major brands in the most varied segments.
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