How to improve the inventory turnover of my virtual store?

São tantas atividades que um lojista tem para administrar, que alguns procedimentos acabam ficando de lado ou saindo do controle, como acontece em alguns casos com o estoque de produtos.

Have stock control

To let you know if your business is paying off, you need to have an input and output control. Convince yourself that it is impossible to know if sales are going well if you do not know how many products you had to sell, correct?

The analysis can be positive or negative, it depends on the point of view. Saying that you have sold 100 products in 1 month may be good or bad depending on the size of the store, your type of product, the number of the stock, the number of visits your store receives. So the tip is: Control all possible numbers.

It is important to keep the balance in inventory control and to pay attention to these two cases: not having a lack of products for sale and not having excess products. Both can be a problem for your business.

  • If a consumer decides to purchase a particular product and is missing from the inventory, it is very likely that he will look elsewhere and not wait for the replacement of his store.  
  • If your store has a stock with many products that are not being sold, the money invested does not return in sales.

How to control stock turnover?  

Stock turnover is an indicator of operation, used to evaluate stock quality and logistics industry. It is an important metric to certify the financial condition of a business.

To calculate what your stock's turnover is, calculate:

stock turnover

For example, let's say that the Karamell Store has an average stock of 800 bars of chocolates and sells 7.200 of these products per year. The stock turnover is calculated as: 7.200 divided by 800 which is equal to 9 spins during the period (in this example we use the year), that is, this means that 9 times a year there is a renewal of products in stock.

Considering that these numbers can vary on seasonal dates with peak industry sales or some promotion that your store wants to make, create an ABC curve and check which products need higher inventory.

This calculation will help you to have an input and output control of products, to see if the stock turnover is high or low, the goal is to get closer to the ideal number of products in the inventory that the store needs to have.

How to improve inventory turnover?

There are some products that are harder to consume because they are more specific tastes of some customers and not most. It is at this very moment that you need to act, to offer the right products to the right customers.

That's how the Karamell Store did, they've activated smart shop windows that identify what the consumer is searching within the virtual store and in a customized way delivers the products that are desired by him.

“As we work with more than 3 items, one of the main points seen was that the turnover of products presented to customers through smart windows, made older products registered to be also frequently shown to customers, generating the sale of these products. “stranded”. Besides, of course, increasing the store's average ticket" said Ana Carolina Queiroz, General Director of Karamell Store.

If the store has a product that is little known, it is not in the '' fashion '' or has been registered for a long time, but by chance a visitor to the online store was looking for exactly that, smart windows will make it easier for him to find this product in the first moments when you are browsing the virtual store.

With the high competitiveness between the market, offering what the customer wants, without it having to look for it for a long time increases the chance of it finalizing the purchase. Strategy like this improves inventory turnover, the customer's buying experience with the virtual store, and increases the conversion rate.

If you want to know more about smart shop windows and how they can customize their online store, try it for free.

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Rodrigo Schiavini

Rodrigo Schiavini

Founder and business director of SmartHint, he is also regional director Paraná of ​​ABComm, with more than 10 years of experience in electronic commerce for major brands in the most varied segments.
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