Phonetic similarity in the search field: why have it in your e-commerce

A phonetic similarity in the search field is one of the most important characteristics for the his E-commerce have one good performance. After all, studies reveal that 60% of online sales come from surveys made in the stores' search field. However, without the phonetic similarity, any typing error can disrupt the purchase. 

But do you really know what phonetic similarity is e why it is essential for your e-commerce? Do not worry. That's exactly what we're going to talk about in this post. 

Then read the text and, at the end, you will know:

  • what is phonetic similarity in the search field;
  • how phonetic similarity in the search field is possible; and
  • why phonetic similarity is important for your e-commerce.

What is phonetic similarity in the search field?

Phonetic similarity Nothing else é that similarity between sounds. In the Portuguese language, for example, we can represent the sound / s / in several ways. You can use the letter s, ss or ç.

Those several possibilities cause doubts and confusion at the time of writing and this is reflected in the research carried out in the Internet in our search engines, virtual stores and websites in general.

More What is a phonetic similarity in the search field? Basically, it’s when this similarity is recognized by the field of search, preventing research from being harmed regardless of how a person chose to type a word. 

Great seekers like Google, Bing e Yahoo can recognize the similarity between the sounds. If someone is searching for a pleated skirt, but is unsure about the spelling and types “pleated”, search engines will find the item anyway. 

phonetic similarity in the search field

This ability is a great feature of these search engines, but it is already present in e-commerces too, with the smart search, helping consumers to find the products they are looking for most ease and, consequently, raising the shopping experience and sales conversion.

How is phonetic similarity in the search field possible?

Today, artificial intelligence (AI) is one of the greatest allies in the recognition of phonetic similarity, as in so many other areas. This is because intelligence is able to recognize the similarity of sound and writing between words. 

So, even if there is some variation in the writing of the word or some typo or grammatical error, the intelligence will identify this similarity and bring the right products. 

For example, if you are looking for a bra, you may type it in different ways, as it is a word of French origin (soutien) that was lent to the Portuguese language and later adapted to our language (bra). 

But whichever way you choose to search for that item, the artificial intelligence you will know what it is and show the bras (or bras) you are looking for. 

Furthermore, the artificial intelligence too streamlines searches: if you choose to search for the bra in the original language, you will start typing “sout” and, at that same time, the AI ​​will understand and start showing all the images of the bras. The opposite is also true. If you choose the Portuguese version, the same items will be displayed as soon as the first letters, "sut", are entered. 

Why is phonetic similarity important for your e-commerce?

A phonetic similarity in the search field is one of the main characteristics that an e-commerce must have, because it ensures that your products are actually presented to the consumer

Imagine, for example, that your store sells Nike sneakers, but because it is a foreign word, there is a wide range of ways that consumers can use to search for that brand's products. 

They can type "naike", "naique", naiky "," niki ", or" niky ", but if your search engine fails to recognize the phonetic similarity between these different spellings, you are at great risk of losing the sale. , even if they own the item and there is great consumer interest in the product.

This problem is quite serious, because as we mentioned at the beginning of this text, the search field is responsible for 60% online sales. But if he cannot show the product, consequently sales will decrease. 

Furthermore, the consumer using the search field is a decided consumer, he already knows what he wants. But if he doesn't find what he is looking for, he is dissatisfied, keeps a negative image of his store - because he thinks he doesn't have the product he wanted -, leaves his website and goes directly to look for another one. 

Conclusion: you lost the sale and the customerbecause the chance of him returning for future purchases is minimal and he still risks spreading this negative image to others. 

A responsibility to show the products for the customer it's always the shopkeeper's and é exactly o What happens when there is recognition of phonetic similarity in the search field of your e-commerce.

How about trying this feature in your store today? SmartHint's smart search has this and other functions. Click here and learn more! 

Written by: Tania d'Arc

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Tânia d'Arc

Tânia d'Arc

Graduated in letters and post-graduated in digital media, she is passionate about words, communication and details.
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