The shop is having difficulties to sell well? Believe me, flaws in business strategy are often the main cause of the problem.
Like any other enterprise, to ensure good performance, an e-commerce need to have proper planning e efficient management. Often, small changes in the conduct of business can make all the difference in sales indicators. Discover the most common mistakes and find out how to remedy them in this post!
6 reasons why your online store doesn't sell well
1) You don't have a business plan
It is not uncommon, especially in smaller businesses, that the elaboration of the business plan be ignored in the anxiety of carrying on with the practical part of implementing the virtual store.
The result of this lack of planning is that the entrepreneur is constantly surprised by demands he hadn't foreseen in the initial stage and that affect sales performance.
Launching an e-commerce is much more than creating a website and registering products. It is necessary to think about issues such as: logistics for delivery of the goods and also the reverse, in the case of exchanges, the stability of the internet signal; and even long-term goals such as expansion and franchising.
The more prepared you are for any difficulties that may arise, the greater are the chances that they can be resolved quickly and without affecting the competitiveness of your business.
2) Do you think the products sell themselves
To imagine that e-commerce is an extension of the company and that the products sell themselves in it is one of the reasons that most hinder performance and that don't let your company sell well. But this is a common misconception among entrepreneurs who own a physical store and decide to expand their business to the virtual world.
This is because it is a increasingly competitive market, in which those who simply do the basics are many steps behind the competition.
To increase their competitiveness, e-commerce managers are increasingly relying on resources such as chatbots, email marketing, hotsites, retention pop-ups, smart search e recommendation systems com smart shop windows, which improve the user experience and narrow customer relationship.
Therefore, being stuck with the idea that registering products with quality photos and having an efficient delivery system is enough to ensure the success of your e-commerce can make you lose market to competitors more in tune with the news.
3) You don't know about your target audience and the market
Another important management error that may not be letting your e-commerce sell well concerns the use of information about your target audience and the market to make strategic decisions.
Not using so-called business intelligence (BI) to make your e-commerce more dynamic can cause you to lose an important competitive edge since, roughly speaking, you don't really know who you're selling to and what's working.
Meet the user behavior in your virtual store and the sales performance metrics helps you make decisions based on numbers, not sensations. Based on these indicators, it is easier to direct strategies, identify demands and even manage the stock in a more assertive and safe way.
4) You don't invest in quality content
One of the biggest mistakes an e-commerce manager can commit is to limit the description of their products to a “copy and paste” of what is on the competition's page. This attitude is problematic in several ways.
The first one is that the measure harms your ranking on search engines like Google, and the less your site is seen in these search engines, the less it is accessed. The second is that when you do this, you don't offer no difference in relation to your competitor, with the aggravating factor that that information was first on his page.
Also, it is always important to consider that incomplete information is one of the main reasons a consumer gives up on making a purchase.
Remember that in the virtual store, the purchase process is not mediated by a seller, and the lack of data about the product can make the business unfeasible. This is even more evident in those where this data can make all the difference, such as computers. In addition, detailed information gives the consumer a sense of security that facilitates the sale.
5) You don't listen to what your customer has to say
Excellence in customer service is essential for the sales performance from your online store. If you don't listen to what the consumer has to say and don't make the effort to meet that demand, your business is doomed to fail.
So, don't give up on performing opinion polls and to keep a communication channel permanently open for users to express themselves. In addition to increasing the credibility of your virtual store, the measure prevents you from losing dissatisfied customers who migrate to the competition because they cannot find the right space to express themselves.
More than letting them express themselves, it is necessary to make it clear that the company values this contact. Both compliments and doubts, as well as the harshest criticisms, need to be answered with the same courtesy and speed.
6) You don't manage your inventory well
One of the most delicate aspects of managing a virtual store is the inventory control. If this management is not carried out properly, the chances that you will reduce your sales performance simply because you do not have the product available are great.
Beyond decrease your profitability, inadequate management of stock too detracts from the customer experience and it can end up affecting the relationship with your brand. Imagine, for example, that a consumer accesses your page looking for a particular product that is unavailable.
The first time this happens, there is a feeling of frustration followed by a migration to the competition for that specific purchase that is not always definitive, especially if it is a former customer of your online store.
However, if this happens frequently, it can create the false feeling that your e-commerce “never has” in stock the products it needs and lead to the permanent loss of the customer.
The use of integrated management software, also known as ERP, solve the problem with ease, since they update the stock with each order placed and indicate which ones need to be renewed based on the sales performance reports.
As you can see, there are several factors that can affect your online store's sales performance. Therefore, it is essential to invest both in planning and in a modern and efficient management to prevent your e-commerce from losing competitiveness, or worse, ending up causing financial losses.
Now that you know the strategy flaws that don't let your online store sell well, take the opportunity to discover the 18 best selling products on the internet and invest in them!