The shopping experience starts the moment the customer decides to make a purchase. It is created from the cultivated assimilations when it interacts with a store during the research, purchase and after-sale phase of a product or service.
The competitiveness between the market grows every day, there is an option for all tastes and prices. For shopkeepers there is no time to lose, it is necessary to "be in the right place, at the right time," the desired product needs to appear to the customer before he gives up looking.
If there is a preference for a physical store, the fact that the place does not have parking, a lot of waiting in queues and a great time of displacement, can be factors that cause dissatisfaction to the consumer. For this and other reasons e-commerce has grown so much and has invested in the shopping experience of virtual users.
So what should be done to improve the online consumer shopping experience?
Encouraging an in-store purchase can be a great solution, so companies are using SmartHint's recommendation and retention system, an artificial intelligence tool that maps the consumer's browsing profile and recommends products that customers may want. smart shop windows and pop-ups.
This solution is used to interact with the store visitor, provide a good shopping experience and a strategy to make potential customers into real customers.
Follow the testimony in which André Prestes, CEO of DepStore "SmartHint is a solution that is aligned with the goal of our company: to seek the best shopping experience for our customers and consequently more than 50% of sales are made through technology. In addition, it has the best cost benefit of the market. ''
Online shopping becomes more intuitive and pleasurable to the customer when he looks for something he wants and finds. This experience results in increased sales and customer loyalty for upcoming purchases.
In today's highly competitive landscape, the tools that high added value com low acquisition cost are perfect for any segment, especially for the virtual retail.
Providing the customer with a good shopping experience is very important and has become a goal for businesses. Thinking about it, the SmartHint seeks to captivate its customers and provides 7 free trial days for shopkeepers to prove the system's efficiency.
