You already know the SmartHint tools? Do you know what they are for and how they impact online sales? SmartHint is the largest and most used recommendation system e smart search for e-commerce in Latin America.
The main focus is to raise the shopping experience online, and this has been proven through an increase in the number of pages accessed per session and in the average time of each session, a reduction in the bounce rate and an increase in conversion rate of stores that use the solution.
SmartHint's biggest differential is the constant innovation through the use of artificial intelligence and other cutting-edge technologies in 4 essential solutions for e-commerce:
In this post, we will explain what SmartHint is and how it works, present the characteristics of each tool, how they work within virtual stores and how they influence the sales conversion.
- SmartHint: what is it?
- How does SmartHint work?
- SmartHint tools: what they are and how they increase sales conversion
SmartHint: what is it?
SmartHint is a recommendation system e smart search to E-commerce that works as SaaS (software as a service). That is, a technology that provides digital solutions as a service, over the internet.
Initially, in 2017, SmartHint appeared only as a product recommendation and made available virtual showcases for online stores. Subsequently, it launched retention pop-ups, a while later, the smart search and then the hotsites.
Together these tools are intended to facilitate navigation within the shop and raise the customer experience during the purchase journey. Consequently, this impacts performance indicators of the site, firing the sales conversion and Customer Loyalty and so, increasing online sales.
How does SmartHint work?
SmartHint works through a artificial intelligence (AI) that analyzes the behavior of users in real time, while browsing the virtual stores that use the service.
Respecting the LGPD (General Data Protection Law) and the privacy of users, it does not deal with sensitive consumer data, such as name, age and gender, but only with actions performed during navigation, such as clicking on categories, shop windows and items, searches on search field, dwell time within product pages, among other things.
As with any other SaaS, the merchant simply hires the service and pays for the indicated plan (in the prepaid system). After the initial settings are made, the tech will start to run inside the store.
Smart search and recommendation showcases will be live, work autonomously, and AI will start collecting data from the product catalog and user behavior. Pop-ups and hotsites will need to be created and activated by the merchant.
Discover SmartHint's plans and prices and learn more details about contracting the service.
SmartHint tools: what they are and how they increase sales conversion
Smart search
A smart search from SmartHint é RESERCH because, through high technology, it unites essential features to facilitate and optimize the search for products within the virtual store, such as:
- velocity;
- phonetic similarity;
- search for color;
- behavioral search;
- voice search;
- search by image.
Let's understand how these characteristics look in depth.
Speed
A speed is one of the main features of SmartHint's smart search. With it, you can find the products within the virtual store in milliseconds.
It is not autocomplete, the tool shows the results as you type, that's why they appear so fast.
Phonetic similarity
Another differential of SmartHint's intelligent search is the phonetic similarity. This means that she finds the products in the store even if the person misspelled the word.
For example, if she is looking for an "oil" but types "olio", artificial intelligence recognizes the similarity between the sounds and finds the results, despite the different spelling.
Search by color
An interesting feature of SmartHint's search is the color search, through image recognition. This is a common way of looking for a product, but the customer is not always able to find that “red wallet” he is looking for, because the results show many types of wallets and different colors.
With SmartHint's intelligent search, this is possible, as the intelligence recognizes the color of the image, even if the information is not being informed in the registered name or in the Product Description.
Behavioral search
As with SmartHint's shop windows, the search user navigation analysis, that is, it takes into account everything he does while on the site: clicks, searches, etc.
Thus, with the behavioral search, to the search for products becomes Custom. PFor example, if he searched the store for black dresses a few days ago, even if he only types “dress” in the search field, the first results will be black dresses, compatible with what he had previously shown interest in. With that, the chance of making the purchase becomes much greater.
Voice search
To voice search, the consumer has much more agility and ease in the search for products, as he can look for the items without having to type anything, just using his voice. Just click on the microphone icon and say what you want. It is a great resource for foreign products and/or with difficult names to write and a good alternative for those interested in the universe of voice commerce.
See, in the example below, that the consumer is looking for the “pinot noir” wine, of French origin. Not knowing exactly which spelling is correct, she used voice search. Note that even pronouncing the word wrongly, the right products were found, as artificial intelligence, through speech recognition, identifies the phoneme and the various forms of pronunciation.
Search by image
To image search it is much easier to search for specific products with more assertiveness, as the customer can send a photo of what they want or even take a photo on the spot. This is possible once again because of image recognition done by artificial intelligence.
The customer simply goes to the search field, clicks on the photo icon and loads the image of the object he wants to search for. Also, if he wants to search for more than one piece in the image, just select what he wants to search, as shown in the image below.
Recommendation showcases
As SmartHint recommendation showcases act like one virtual seller e Experientbecause they recommend products based on user navigation.
This ensures that most relevant products appear for him em smart shop windows and personalized, such as “Most viewed”, “Who bought it, took it too”, “What other customers are seeing”, “Recommended for you”, etc.
With them, even the most generic shop windows are suitable according to the taste of each consumer.
But big differential is that they are standalone virtual showcases, thanks to the use of artificial intelligence. That is, they organize and position themselves de Automatic mode inside the store, without the need for a specific analyst to configure them.
The update process is much faster and more efficient as the intelligence makes analyzes in real time, verifies which products and positions are most appropriate for each customer and most likely to convert.
This is a great advantage over storefronts without artificial intelligence, which need professionals to do the analysis, the tests, wait for the results and only then configure them.
Retention Pop-ups
Os SmartHint popups help in customer retention e decrease the abandoned carts, because they appear in strategic places and moments of the user's navigation.
There are three types of pop-ups:
- Do not go away: appears on the home page when the customer approaches the exit bar and shows a showcase of products with the intention of keeping the customer on the website.
- Lightning Promotion: appears on the products page and shows a promotion with a countdown: the count activates the mental trigger of urgency, influencing the buying decision.
- Last chance: works more or less like the “Lightning Promotion”, with discount coupon and countdown timer, and appears when the customer demonstrates that he is going to abandon the shopping cart.
hotsites
Os hotsites are exclusive pages that you can create to promote something and capture the attention of consumers, with a direct focus on sales conversion.
With SmartHint, you can customize e customize hotsites according to the strategy you want, such as:
- give a custom title;
- insert banners;
- add the products you want;
- add recommendation windows;
- add filters.
Além disso, é simple to configure and you can create as many as you want!
See this example of a hotsite created by Vinho Fácil, focused on promoting and highlighting the best-selling products:
Do like so many other brands, elevate your store's shopping experience and increase the sales conversion from your website with SmartHint! Discover the success stories!
Written by: Tania d'Arc
