Consumers have migrated where they shop. In a previous context, they were necessarily made in a physical store and today to purchase a product, it is only necessary to click within a shop. Although in different spaces, purchases can be made with the same benefits. For example, being served by a virtual seller.
With the advancement of tech, you can shop at Internet, have information about the product, compare prices, see comments from other customers and even have a virtual salesperson understanding what the customer is looking to buy, through a artificial intelligence inside the store.
The same process that happens inside a physical store, where the seller needs to identify and offer items according to what the customer seeks, on the internet is called recommendation system.
Based on information collected during navigation and mapping of the customer's online profile, the system understands what the consumer is looking for, automatically creates a behavioral profile and starts the product recommendations that are possibly desired and that have been mapped as interest.
1. Improves customer buying experience
The search, attraction, Product Description, order closing, delivery and post-purchase, all these steps are part of the shopping experience. Finding a product that was wanted or a discount coupon at checkout, combined with other positive points during the process, will result in a good customer experience.
2. Facilitates the search for the product
To make available tools for e-commerce that help in the search for a product with specific recommendations and directed to the browsing profile of what the customer was already looking for is a differential. Time is one of the most important and scarcest resources, so more and more people are looking for facilities, always trying to have more time.
3. Enables a more assertive purchase
Realizing what the customer is looking for without having asked anything may seem like a difficult task, however, with artificial intelligence at work it is very easy. The recommendation windows and retention pop-ups perform the role of a salesperson and indicate more assertive products according to the consumer's taste. The purchase made with the help of these tools can be more assertive, as it directly offers something that is of interest to the consumer.
4. Increases conversion rate
Having a virtual seller recommending products that are of interest to the consumer can increase the number of sales and the conversion rate on average 30%, because the virtual showcases and os pop-ups drive assertive purchases at the time of buying decision or when the abandoned cartthe is almost happening.
In addition, as only “fashionable” products are not recommended, there may be a movement in the goods that were stopped at the stock.
5. Loyalty for an upcoming purchase
The customer wants to feel recognized, when he understands that the company is concerned with meeting his needs and offering what he is looking for, it will certainly be a positive point for the company. brand. Showing the customer that the store recognizes their shopping profile with recommendations referring to their taste is a way of retain customers.
Large and small retails are already having these benefits. Follow the testimony of Hivan, partner-creative of DePoster.
“The tool is indeed a senior-level virtual salesperson, of those who know the exact moment to act. Recommends the right products at the right time to the customer, making them find other relevant items. In just a few minutes, the tool was running in our store and optimizing sales. The numbers really grow without giving us more work. It's all automatic!”
The recommendation system acts as a virtual seller that identifies what the customer is looking for, offers him the best purchase option. Request a free demo!