How to work with e-commerce: what it is, advantages, tips and 9 steps

In times of a new normal, e-commerce is much talked about and is increasingly present in the routine of consumers, since stores, whether those that also have physical establishments, or those that operate only on digital platforms, have been implementing the option to shop in the comfort of home. 

And if you are looking for a way to make extra income with digital sales or even focus 100% on this business, you are in the right place.

In this article, we will present the most important tips for how to work with e-commerce, the main features of this new sales model, advantages of setting up this business, how to market your products, how to resell, how to invest in marketing and more.

So, if you want to take advantage of the opportunities in this market, read the article until the end!

What is e-commerce and how does it work?

E-commerce works as a virtual store, usually a website, in some cases this commerce also has physical stores, in others it does not. In any case, it guarantees lower costs compared to traditional stores and still represents a great channel for online sale for companies.

With this business model, you can sell the most varied goods, such as clothes, toys, electronic devices, decoration items and much more. All this with the help of Internet, from a computer and online sales strategies.

Why have an e-commerce?

Working with e-commerce guarantees much more customer reach compared to physical stores, since with a virtual store that offers a great logistics system for the delivery of products, there is no limitation for your goods to reach customers from different places.

With the proper channels of communication and a social network to bring customers closer to your store, you will be able to maintain communication with the public and also promote your brand.

What are the advantages of working with e-commerce?

The advantages that e-commerce offers are the most diverse, starting with the faster growth of these types of commerce, as the reach is greater and it is not necessary to have a large physical structure.

Furthermore, the flexibility offered by this job is for sure the best part. The option of being able to work from anywhere and even when you have time is another advantage that e-commerce offers to self-employed workers.

What are the main areas in e-commerce?

It can be said that e-commerce today has 3 main areas of work: 

  • integration; 
  • logistics; 
  • digital marketing. 

Integration

Integration is the sector responsible for creating the relationship between the store and the public, as well as building the image and brand value for customers. For this, the store needs to have specialized professionals, integration systems and very consistent data analysis, as this can avoid possible financial losses and damage to the business image.

Logistics

A logistics it is a sector as important as integration, as e-commerce needs to rely on a fleet and transport companies to carry out deliveries. 

Digital marketing

O marketing digital is increasingly present in our lives, so for your store to be featured on any search and other digital media, it is important that the company invests in this strategy.

e-commerce models

own products

you can market products of third parties or invest in your own brand, but you need to know that this decision must be made with great care, always aiming to analyze the advantages and disadvantages present in each of the options.

However, if you have a certain experience in the sales field and still have a lot of creativity to launch unique products on the market, betting on e-commerce with your own goods can be the right decision, even more so because with this market model, profit tends to to be bigger.

wholesale resale

Wholesale resale is a sales strategy widely used by companies that do not want to worry about increased sales nor with the constant search for new consumers, since the high amount of commercialization at lower prices usually keeps loyal customers.

And e-commerce is no different. You can bet on selling products for a greater amount in your digital stores to conquer a new audience and/or bet on customer retention.

How to work with e-commerce: 9 steps

Now that we talk about the main features of e-commerce, here are some tips for how to set up your online store, reach established sales targets and make your digital store more recognizable.

1) Create your brand

2) Legalize your work

3) Choose the product you will make available to the market

4) Look for an e-commerce platform

5) Make a well-structured plan

6) Define the best payment method for your customers

7) Invest in digital marketing

8) Have customer service

9) Invest in a finance manager

1) Create your brand

As we have already mentioned, creating your brand proposes a greater identity to your store and, consequently, passes the image of more unique products to the market, which can offer a positive vision to customers who seek to buy differentiated models on the internet.

Read also: How to sell online: 14 tips for beginners in 2022.

2) Legalize your work

Most self-employed workers in Brazil do not have a legal profession, that is, they have stores or even sell products without issuing any tax documents. A detail that can go unnoticed, but that can bring you problems in the future: it is extremely important that your virtual store has an open and valid CNPJ so that you can make safer transactions with suppliers and also issue invoices to your customers.

Many people work with the MEI or another model of entrepreneur of the
Simples Nacional, so always seek to legalize your work before starting to sell on e-commerce.

3) Choose the product you will make available to the market

First of all, it is important to decide which product will be sold in your e-commerce. You will also need to understand the sector that covers this sale and the portion of the population that can become a customer.

Today, there are digital stores that aim to sell to individuals or even companies, as is the case of companies that sell to other companies, the so-called business to business (B2B). So always keep in mind your product and who your ideal customer is before opening an online store.

4) Look for an e-commerce platform

For your virtual store to achieve success, investing in a e-commerce platform it is indispensable. After all, you will need to have a website to promote and sell your products and, for that, hire an in-house team or an outsourced service to make all the modifications and installations necessary for the website to run perfectly.

The site also needs to link the accounts and also the data and means of payment. This is extremely important for your customers to feel safe while browsing your e-commerce.

Read also: How to choose e-commerce platform for your online store?

5) Make a well-structured plan

Planning is the secret to achieving your goals, whatever they may be, and implementing e-commerce is no different. As it is self-employed and with a flexibility that we generally do not have in more formal employment contracts, the freedom we are given in relation to the amount of hours to be dedicated to this project is immense.

For this reason, it is of great importance to set a goal and even limits to dedicate to working with e-commerce whenever possible, planning and achieving the desired indicators.

6) Define the best payment method for your customers

As it is a digital platform, it is always important to think about the possible payment options, which are convenient for all types of customers. Investing in card networks to be able to accept debit and credit payments from different brands is the first step. You can also bet on the issuance of boletos and even on PIX, since this option is a method that has been growing more and more in Brazil.

The sale of products with the payment method in installments is also seen as a positive point among customers, so always analyze your billing to know if you should and how often you can pay in installments for a certain purchase to ensure that your sale is made until the end.

7) Invest in digital marketing

Digital marketing for e-commerce is a strategy used by retailers to generate traffic to the website and convert these visitors into sales and customers, so that they increase their revenue and can reach the pre-established goal.

For that, you will need to have some tools and strategies such as Google Ads, social networks, Search Engine Optimization, always looking for your content reach the portion of the population that has the potential to become your customers. 

So try to invest in these tools and also hire a person who understands these methods to do the administration. If you are thinking of improving your knowledge in the area, see this list with the 10 best digital marketing books.

Read also: What is customer focused marketing, why is it important and how to apply it.

8) Have customer service

As already mentioned, customer service should never be left out in any type of sale and with e-commerce, as it is a totally digital sales style, this detail must be considered much more carefully.

You can bet on online chats so that your website visitors can ask any questions about products or even payment methods. In general, having close contact with your customers makes a good impression and helps to increase the value of your store's image, so always try to have several service channels. 

Read also: What is customer success? Concept, benefits and how to apply in e-commerce.

9) Invest in a finance manager

A finance manager is the person responsible for analyzing reports, financial or otherwise, and evaluating the performance of your digital sales. He plays a key role in organizing cash flow, setting sales targets and evaluating means of payment, in addition to maintaining constant communication with the team to integrate all sectors of the company.

In a small digital commerce, it may be that all these functions are assigned to just one person, but, in any case, it is always important to keep in mind the various tasks and always execute them according to a plan previously made.

What are the essential devices to work with e-commerce?

We talked about the various features and functions needed in e-commerce, but we still haven't commented on what you need to have to work with your digital store. See below the T and electronic devices that cannot be missing from your business if you are looking to invest in online sales and work from the comfort of your own home.

computer or notebook

a computer or notebook it is the essential item and, probably, the most important equipment to work with e-commerce. With it, you will be able to maintain your website, as well as use data control spreadsheets and programs that help you gain traffic and digital marketing for your store.

This device is extremely versatile and today can be used for many purposes. For this, we recommend purchasing a model with an up-to-date operating system, good enough RAM and storage to guarantee its use without any interruption. Currently, there are models in different price ranges, be sure to check out which are the best options for good value laptops.

Mobile with good processor and memory

The cell phone is a component that comes second in importance after the computer, since with the advanced processor and memory configurations, it can have the same functions as a notebook, in addition to being a more portable model and ensuring greater ease of transport. anywhere.

For use in emergencies, where a call needs to be done at a time when you were out of the office, the cell phone is highly recommended. Don't miss the list of best cell phones for work and find out which are the best options for activities related to e-commerce.

Smartwatch

If you are looking to work with e-commerce alone or even with a smaller audience of employees, using a smartwatch is extremely practical in conjunction with other electronic devices. That's because while you're using your computer and cell phone to analyze a spreadsheet or run programs, you'll be able to use the SmartWatch to answer calls and even check messages that arrive through your store's chat.

5 tips for working with e-commerce

Staying on top of the news and following market trends are essential tips to make your e-commerce successful. Here are some plans that you can use as a strategy in your digital store and stay on top of all the tricks.

1) Follow market trends

2) Outsource product delivery

3) Invest in visual identity

4) Do good teamwork

5) Partner with suppliers and competitors

1) Follow market trends

If you work with the sale of clothes, you know very well that, in order to keep your goals always achievable, it is important to keep up with fashion trends, styles and even the demands according to the season. But with any other product, this is no different. To keep your sales always stable and according to plan, it is important to meet what customers need and want to buy.

For this, it is essential that your marketing team is always on top of trends and audience preferences at the moment. And one of the best ways to do that is to study! ComSchool offers perfect courses for those who want to update themselves on the job market in e-commerce, such as:

  • e-commerce and digital marketing manager course;
  • e-commerce analyst course;
  • course on how to set up your virtual store.

enjoy these Black Friday courses and get amazing discounts!

Read also: Consumer habits: know the main market trends.

2) Outsource product delivery

If your company is just starting and you don't have a lot of resources to invest in your own transport network, we recommend that you outsource this process, as it will make your day-to-day work much more practical.

You can use the Post Office or even some private carrier to make the delivery of products to the customer, as these companies have a wide coverage area in the country.

3) Invest in visual identity

The visual identity is one of the most important items for e-commerce, since it represents the brand itself and helps to value the products and even make your company grow among the satisfaction surveys and recommendation of your business on other stores and customer review sites.

Hire a company specialized in providing consulting services and a team of designers to create your logo and always invest in good pictures for their products are things that make the goods more attractive in the eyes of consumers.

Read also: Product catalog: how to create yours and make it more attractive.

4) Do good teamwork

Maintaining good communication with the team is essential so that everyone can do a great job. Using simpler and clearer language to address issues in regular meetings is the key to achieving greater efficiency, in addition to always ensuring that everyone understands what these conversations are about.

In addition, you can set goals and recognitions for achieving the main objectives and also ensure that everyone is proactive in the work environment.

5) Partner with suppliers and competitors

Finally, partnering with suppliers and competitors also fits as a special strategy to ensure discounts and even the efficiency of long-term sales plans. After all, in this sector, you will find a lot of competition, so it is very important to understand the market and its variables, and then implement a strategy that benefits both partner companies.

Use the tips on how to work with e-commerce and start your business

We have reached the end of the article and, after reading it, you have seen the main tips on how to implement e-commerce, both for those who already have a physical store and for those looking to work in the comfort of their own home and have some kind of income. extra. We talk about how it works, the main areas and the business models that you can implement in internet sales.

We also present the main variables, tips on how to make your online store a success when implementing your own brand, the importance of using an appropriate platform and investing heavily in digital marketing, as well as legalizing your transactions with a valid CNPJ. 

In addition, we comment on the main equipment that can be used to maintain your website, the importance of using the digital medium to help your e-commerce grow and much more.

In conclusion, we present in this article the most important information and in a complete way the step by step of how to open an e-commerce in your name, so if you are interested in our content and plan to open your own business in the convenience of your home, do not waste more time and follow our tips for working with e-commerce.

And if you already have an e-commerce and want to boost your online sales, discover SmartHint solutions!

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Rodrigo Schiavini

Rodrigo Schiavini

Founder and business director of SmartHint, he is also regional director Paraná of ​​ABComm, with more than 10 years of experience in electronic commerce for major brands in the most varied segments.
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