How To Succeed With Mobile Commerce In 2019
It’s beyond doubt that the Internet has totally changed the way we purchase. Today buyers are able to buy from any store they want virtually and that’s great. The purchase making process becomes more and more simplified and that’s the reason that the mobile commerce industry is a booming one.
Furthermore, numerous technological advancements are making the shopping experience even better. So, it’s not surprising, that mobile devices drive more than 50% of internet traffic.
Obviously, mobile users don’t use their devices for just browsing online, they are also buying via tablets, iPads, and smartphones. Identically, 62% of mobile users have made a purchase through their devices during the last six months.
Thus, m-commerce is on its rise with 44.7% of the total US e-commerce sales share predicted for 2019. It’s 5.1% higher compared to the rates of 2018 (It was 39.6% in 2018).
If you are an online retailer, you should take into consideration the perspective of mobile commerce and get familiar with the latest trends in the industry to adapt subsequently.
Overall, there are two ways of buying from mobile devices:
- Buying from websites using mobile
- Buying directly from mobile applications
It should be noted that having a mobile-friendly website is not enough. You should develop a mobile app to increase your profit opportunity. Thus, going mobile and launching a mobile app is one step forward for your online business.
A well-grounded example proving the importance of m-commerce for online businesses is shown by Abode analysts. They have calculated that over a third of purchases done during Black Friday in 2018 was via smartphones with 29.1% higher rates in contrast to 2017.
With all this said and discussed, you may ask what is the essence of mobile commerce that makes things look so fascinating. Let’s find it out together!
What is mobile commerce?
It’s the buying and selling process of goods and various services with the use of wireless handheld devices. The devices may include smartphones, personal digital assistants (PDAs), iPads, and tablets. Being considered the next generation of e-commerce, m-commerce technology pushes its competitors behind with so many advantages in hand.
Now, let’s see what are the differences between these two platforms that have changed the way we purchase so drastically.
What’s the difference between m-commerce and e-commerce?
E-commerce is the buying and selling of goods via electronic systems like the Internet. M-commerce is the same buying and selling process with the use of wireless handheld devices through cellular data.
In general, the difference between these two platforms is 20 years, with e-commerce coming to light in the 1970s, and m-commerce appearing in the 1990s.
On the whole, there are a lot of differences between these shopping methods and we will cover several of them in this article.
- The main difference between these two shopping ways is Internet usage. While the use of the Internet is mandatory for e-commerce, it’s not required for m-commerce. From the other hand, the offline mode may not work properly for some applications.
- The second major difference is connectivity, which is considerably smaller in e-commerce usage, and quite larger in m-commerce, based on the bigger number of mobile users.
- With the way of reachability, they differ as well. It’s limited for the first one, based on the availability of the Internet and electricity in various places. Whereas, m-commerce is reachable anywhere.
- And, finally, another essential difference is in their usage. While e-commerce is less simple in usage conditioned with the more sophisticated interface and functions, m-commerce has more simplified functions.
Taking into account all these factors, it becomes obvious that m-commerce has a lot to offer to mobile shoppers. It will be a handy solution for many online vendors taking their business to the next level. Now, let’s see how m-commerce can help your business succeed.
How can your business succeed in an m-commerce world?
All things considered, we see that m-commerce is on its rise. It’s a growing industry and continues to grow with great speed. Hence, making your website mobile-friendly will make a big difference in conversion rates and not only. A mobile-friendly website makes it 67% more likely for a buyer to purchase a product or service online. It’s estimated by Allied Market Research that the global mobile-payments market will increase by 33% until 2022 reaching $3.388 billion.
In other words, there is no way out for online retailers without mobile-friendly websites. Therefore, we have picked up several steps that will enhance your business to meet the mobile demands of your customers and outgrow in the rapidly growing m-commerce landscape.
1. Create a custom-made, content-rich mobile app
The widespread usage of applications by online shoppers is conditioned with these factors; applications are faster, more convenient and user-friendly. Therefore, you will miss out a large number of customers without having your store available in an application. Likewise, each fourth from five smartphone users uses retailer apps, and one of three always makes a purchase.
The main features that should be taken into consideration regarding apps is high-quality product images, product reviews, mobile coupons, etc. Moreover, video content is a good way of communicating with m-customers for business purposes.
2. Optimize your online store for mobile users
In order to optimize the mobile shopping experience for your customers, you should have a responsive design. The matter is that it makes the research process easier for people. Also, it enables users to complete pre- and post-purchase tasks with their smartphones.
3. Streamline the checkout process
Actually, mobile shoppers abandon their cart because of a flawed checkout process. In order to avoid this, you should minimize the number of steps for placing an order. There is also the option of adding “buy with confidence” builders and provide diversity in payment methods.
Adding various digital wallets to your online store will capture more mobile users. According to Zion Market Research, it’s estimated that the digital-wallet market share is going to rise by 32% from 2017-2022.
So, working with famous payment platforms like PayPal, Samsung Pay, Apple Pay will considerably help in building trust towards your store.
4. Carefully orchestrate the post-purchase experience
Mobile shoppers strongly emphasize the importance of executing re-direct shipments and returns with smartphones. Additionally, providing shipping notifications and real-time tracking can improve the shopping experience for mobile users and make them come back.
5. Integrate the mobile and in-store retail experience whenever possible
You can suggest an omnichannel shopping experience by making the mobile interface and brick-and-mortar store adjacent. Shoppers use their mobile devices in a store for comparing prices, being aware of coupons and promotions. Hence, it opens a lot of opportunities for in-store marketing.
6. Implement a dynamic delivery strategy
While optimizing your online store for mobile shoppers, you should consider the situational needs of your consumers. That’s why providing delivery time window and various delivery options will meet your customers’ requirements immediately. For instance, if someone wants a new dress with immediate delivery, it means they are ready to pay more. From the other hand, shoppers who prefer low-cost or free delivery should have relevant options suggested for them. In this way, you will provide satisfactory service for all kinds of shoppers.
7. Utilize technology and APIs
To provide a smooth shopping experience for your buyers, you should use proper software solutions to improve m-commerce task fulfillment. For instance, you can use Application Program Interfaces (APIs) to show a scheduled delivery date or to provide various shipping options.
Mobile commerce rapidly changes. Gradually, it becomes clear that e-commerce vendors can no more neglect the presence of mobile commerce in 2019. They can offer a well-arranged omnichannel commerce experience to potential customers by optimizing their website and making it mobile-friendly. Furthermore, when opting for m-commerce, retailers should have security and user experience as a top priority in their minds.
In short, providing a user-friendly, streamlined experience to mobile buyers, you will meet your customer needs and place your business for success in the m-commerce landscape.